Cobalt Coat Campaign In 3 Looks
Editor's note
Sculptural coats in cobalt and acid yellow, then a sequinned gown, cut back to back. Gel lighting and a wind machine on every shot make the fabric do the work.
A bold white sans-serif headline stays burned across the top of the frame for the whole shot. The headline is spelled letter by letter as C-A-M-P-A-I-G-N and reads exactly: Generate fashion campaign videos. Below it, a high-fashion campaign film, three bold looks cut back to back. One: a female model in an oversized electric cobalt-blue tailored coat with huge sculptural shoulders, worn over a liquid silver slip dress and tall glossy boots, strides straight toward the camera down a sunlit city street while the coat flares open behind her in the wind; the camera tracks backwards ahead of her, low and wide. Hard cut: the same model in a sculptural acid-yellow leather trench with an exaggerated collar, standing in a dark studio lit by hard coloured gels — a magenta rim light on one side, a cyan wash on the other — she turns her shoulder sharply and the fabric snaps. Hard cut: she sweeps through a long glass corridor in a floor-length emerald green sequinned gown with a fringed hem that shivers with every step, the sequins throwing points of light across the walls. Strong graphic styling: sharp eyeliner, slicked hair, statement silhouettes, wind machine on every shot. Saturated editorial colour grade, deep contrast, film grain, glossy magazine cinematography, confident runway attitude. She is an ordinary anonymous person and looks like nobody famous. Do not depict any real person, actor, celebrity or public figure, and do not reproduce anyone's likeness. All clothing is plain and unbranded, no logos, no monograms, no shop signs and no lettering in the background. Do not depict any real brand or trademark. No dialogue, no subtitles. The headline at the top is the only text in the entire frame.
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