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How to Turn Images into a Campaign

Product shots, a character and a few poses are useful on their own, but they become a campaign when you use them together. This lesson builds one key visual for the WAVE drink and adapts it for a social post, a vertical story and a website hero without generating a new scene for each.

What you'll learn

  • How to sort your generated images into product, character and environment
  • How to build one key visual that defines the campaign
  • How to adapt the same assets for square, vertical and wide formats
  • When to reuse an image and when to generate only the missing piece

Sort what you already have

Start with the results from earlier lessons: product shots of the can, the surfer character, different poses and angles. Group them into Product, Character and Environment. That turns a loose gallery into a set of parts you can combine.

Build the key visual

Take your strongest product shot, add the character and pick a setting. Combine them into one composition in your design tool. This key visual sets the look of the whole campaign. You're not starting from scratch: the product and the character already exist, and now they get a purpose.

Adapt it for a social post

For a 1:1 or 4:5 post, keep the product large and put the character second. The character adds energy and context, and the product stays the hero. A short line like CHASE THE WAVE is enough copy.

Rework it for a vertical story

A 9:16 frame is tall, so the same pose rarely fits. Use a different pose or angle of the same character instead. If you need a pose you don't have yet, generate it with Character Card: one photo gives you a full sheet of poses, angles and expressions of the same character.
Generate only what the new format is missing. Everything else comes from assets you already made.

Rearrange it for a website hero

For a wide 16:9 banner, place the character on one side and the can on the other, and leave space for a headline and a button. It's the same set of assets in a new layout, not a new scene.

Keep the campaign consistent

Put the post, the story and the hero side by side. The crop and the layout change, but the product, the character and the visual direction stay the same. That consistency makes a set of generations look like one campaign instead of a folder of unrelated results.

Previous lessonHow to Use Video AppsNext lessonHow to Turn Video Clips into an Ad

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